From Invisible to 50K+ Views
How Stephen built brand recognition with viral video content
Stephen Kerr
Real Estate Professional
The Challenge
Stephen came to us with a common problem: he needed more brand awareness for his real estate business. Despite being great at what he does, his social presence wasn't reflecting his expertise — and potential clients weren't finding him online. He knew content mattered, but finding the time to create it consistently was impossible while running his business.
The Solution
We developed a viral video content strategy built around his signature series: "I Know A Guy." This concept perfectly captured Stephen's network and expertise, making him the go-to connector in his market. The content was designed to be entertaining, shareable, and position Stephen as the real estate professional who knows everyone and everything in his area.
The Result
Stephen's first video quickly surpassed 50,000 views across TikTok and Instagram, immediately capturing audience attention. This launch marked the beginning of a consistent content stream and the evolution of his refreshed brand identity. People in his local market now recognize him from his videos, and his social presence finally reflects the expertise he brings to every transaction.
"BrandFuel took my content from inconsistent to impossible to ignore. The strategy they built actually works — people recognize me from my videos now."
— Stephen Kerr
Total Views
50K+
in just 2 months
Key Outcomes
- 50,000+ views in the first 2 months
- Recognized in his local market from content
- Established "I Know A Guy" as his signature brand
- Consistent content without the daily grind
- Dramatically improved social media presence