New Customer Automation
Turning followers into first-time visitors with automated offers
The Blend
Coffee & Cocktails Bar
The Challenge
The Blend wanted to create fun, viral content that would showcase their unique coffee and cocktails experience. But beyond just getting views, they needed a way to convert those new followers into actual customers walking through the door. Social media engagement wasn't translating to foot traffic.
The Solution
Beyond creating fun, viral content, we helped The Blend activate an entirely new customer experience. Every new Instagram follower receives an automated DM with a special offer designed to bring them in for their first visit. This turns passive followers into first-time customers automatically.
The Result
The experience gets them through the door—the drinks are what keep them coming back. New followers now receive instant welcome offers, creating a direct path from social discovery to in-store visit. Social media became a real revenue driver, not just a brand awareness channel. The automation runs continuously, welcoming every new follower with a compelling reason to visit.
DM Offers
Auto
to every new follower
Key Outcomes
- Automated welcome DM to every new follower
- Special first-visit offers drive foot traffic
- Fun, viral content that showcases the experience
- Social media as a real revenue driver
- Seamless discovery-to-visit customer journey